FRAPP Soft Lures – Smart Design, Deadly Action for Big Predators

"To create the best soft lures for various fishing situations" – this is the main idea behind the FRAPP brand. An ambitious goal, but with top-tier angler Andrey Pitertsov and the experienced team at MIDA behind it, the result is impressive.

What type of lure is best for rivers with current and what for still water? How do shape and size affect rigging? Which colors work best in Russian and European waters? These were the core questions during the development of every FRAPP lure.

FRAPP lures were developed and tested over three years. The brand launched in 2021 with four initial series. Today, the range includes many soft plastic models and hard vibrating lures.

Key FRAPP models:

Placoid – new for 2025. A slug with a mobile segmented body and solid front. Sizes: 7” (17 cm, 20 g), 8” (20 cm, 30 g)

Double Croak – developed with Main Target. Large twin-tail twister. Sizes: 5.9” (15 cm, 26 g), 7.9” (19 cm, 53 g)

Dotty Dart – Slug with V-tail, great for pike and zander. Sizes: 6” to 10”

Razzle – bulky, noisy and mobile lures. Sizes: 4.3”, 5”, 6.5”

Tricky Tail – eel-shaped lures designed for trophy fish. Sizes: 8” and 10”

Geko – paddle tail with a scaly texture. Ideal for still water. Sizes: 3”, 4”, 4.5”, 5”, 6.9” and 10”

Flint – universal paddle tail with thick body. Sizes: 4”, 5”, 6”

Funky Shad – versatile lure suitable for all conditions. Sizes: 3.5”, 4”, 4.5”, 5”, 6.9” and 9”

Hustle Minnow – slim profile for fast water and long casts. Sizes: 4”, 4.5”

Funky Grub – large twister with wide tail. Size: 10”

The color palette includes bright acid tones, dark shades, and natural combinations. FRAPP lures do not stain each other when stored together. The plastic contains a strong scented attractant for added effectiveness.

Quote by Andrey Pitertsov:
“With FRAPP, we managed to cover every condition found in our waters.”